As a media professional with over 10 years of integrated agency experience, I have held many titles, including Media Planner and Buyer as well as Media Director. I started my career at Fallon in Minneapolis and after 5 years of honing my connection planning skills for NBC Universal, among other clients, I moved on to work at Cactus in Denver for 7 years. At Cactus, I got to put my strategy experience to work, implementing campaigns large and small for regional clients, working side by side with in house creative teams.

Now, I am working as a freelance strategist in order to keep up with today’s marketing landscape. I have honed my digital media planning and buying skills while staying up on traditional channels. I have direct access to digital media inventory through the Basis DSP and I am able to execute on paid search and social efforts, tying all media performance together through custom client dashboards.

Because of my experience, I believe strongly in the need for strategy, collaboration between media and creative teams, and that it all means nothing if it’s not executed flawlessly.

PREVIOUS CLIENTS

TECHNICAL SKILLS