My goal is to provide custom solutions that best meet my clients needs. Communication strategy and media planning are complex processes that involve multiple steps and sometimes you may need one or all of these components based on your current in house capabilities or existing agency relationships. I believe that the best results come from a strong communication strategy, which starts with one simple question, “what problem can my communications solve?”

I work based on an agreed upon hourly rate that is determined based on the scope of the project on a case by case basis. Below is an overview of my communication strategy process and how I can be of service throughout this process or if needed for specific parts.

Strategic Consultation

When you’re not sure where to start. You’re unsure of the budget you need, who your audience is and the best way to reach them. You need someone who can help you understand what you need to be successful.

Communication Strategy Development & Implementation

A strong foundation of audience understanding and budget are in place, but you haven’t solidified your creative and channel strategy. You want an expert who can work with your team to create a more meaningful way to connect with your audience.

Tactical Media Strategy Development & Execution

There is a general sense of the budget allocations by channel, the timing, and specific partners you want to work with (i.e. a communication strategy exists). You just need someone who can take the set strategy and bring it to life with real costs, specs and deadlines.

Digital Media Buying and Optimization

You’re looking for someone to bring your campaign to life in the digital space with meaningful results and campaign transparency. Through the Basis DSP, I am able to directly implement digital display, audio and video campaigns as well as tie in performance from search and social efforts.

Campaign Evaluation & Optimization

Media tactics are in market and you need someone to help you understand what’s working, what isn’t, and how you can change things for the better.